Realigning tax operations with business goals—a strategic boost

  • Blog
  • 6 minute read
  • January 10, 2025

Anthony Sciarra

Principal and US Connected Tax Compliance Leader, PwC US

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Arthur Scherbel

Partner and Tax Managed Services Leader, PwC US

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From getting the right business model, to retooling in the cloud and priming for innovation, business transformation is increasing. And since almost any business change has tax implications, today’s tax functions can provide a strategic edge.

There are many opportunities for tax to create value beyond compliance. Your team tackles a host of important compliance and planning tasks every day. But many C-suites are now recognizing the commercial imperative to connect more closely with tax executives when executing strategy.

And businesses need tax insights right now.

86%

of tax leaders said improving teaming with other departments is a priority for their function.

Source: PwC’s June 2024 Pulse Survey

But is tax ready to deliver? Many tax leaders who candidly assess their function may find they struggle to provide the required talent and data-driven insights to inform the business. The good news is that we’re seeing more companies pull an abundance of digital and operational levers to reach their goals. Here are some actions for you to consider.

Guide every big decision with smart data

A dynamic, forward-looking data strategy can be increasingly important for your tax department. Access your enterprise’s data and put it to work in a way that matters for your stakeholders. We often hear companies tell us:"Our data is inadequate for effective decision-making and strategic planning.” Here’s a common scenario.

Tax teams at many multinational companies often take too much time manually reconciling data, trying to improve it to meet tax reporting needs. At the same time, the C-suite may be focused on specific product or business model changes that require a quicker time frame and extraordinary cash requirements. Data collection is often ad hoc. It may be coming from various sources managed by outside stakeholder groups, and it can become difficult to deliver real-time insights to the C-suite with proper confidence about data accuracy.

Many companies centralize their data approach by using a service center or center of excellence and rebuilding tax processes holistically. Your company, for instance, may be able to improve its capacity by integrating data from local controllerships.

By taking a centralized approach and a focused use of AI, your function can gain clearer, real-time views of your data and can process higher volumes of tax data with improved reliability and speed. Leveraging analytics and real-time scenario planning can help deliver data-driven insights on cash flows not just at the end of the year, but throughout. The C-suite can make more informed decisions and can do so within a quicker time frame.

Power a savvier tax function by reimagining the day-to-day

It’s time to rethink the skills, processes and tech that enables your tax function. Connect data, insights and teams with the operations of your company to help reduce risks, deliver smoothly and focus on adding more strategic value. We hear from many companies that “we want greater financial stability through operational excellence.” Here’s a common scenario.

Tax functions at many companies face new sources of financial risk. In addition to a complex global tax environment, companies should address an uptick in audits from tax authorities. Audit questions are increasingly in-depth because tax authorities can access an expanded array of shared information, and they expect quick responses.

Unexpected tax bills are another growing concern, as well as the cascading risks of “getting tax wrong” resulting in reputational damage and unfavorable status given by tax authorities for audits going forward. These issues are difficult to mitigate after the fact.

The broader finance function may be simultaneously embarking on a financial system/ERP digital upgrade to enhance that team’s capabilities. Many tax functions take advantage of this opportunity and work closely with the CFO and finance to embed tax needs resulting in better data, faster. Together, they can adopt new ways to help automate data flows and holistic processes that focus on audit preparedness.

The results can be game changing. The C-suite doesn’t want tax rate variability with respect to forecasts and wants to reduce risk. By leveraging the latest digital tools and approaches, you can create advanced processes and build a foundation for greater financial stability going forward.

Spark new value and ROI for business transformation

To go beyond the tax return and unlock new business value, it’s essential for your tax function to more closely align itself to the company’s broader business objectives. This includes aligning your operational and technical resources to provide assistance and enhance the ROI of strategic initiatives. Many companies are saying they want to “reap more bottom-line impact from their tax talent.” Here’s a common scenario.

Some global companies have built up their tax teams for many years, only to see key personnel retire. Succession planning can often be unsuccessful, which can leave skill gaps in both reporting obligations and planning assistance for significant business changes. Companies seek to hire talent with certain technical and industry know-how but cannot find the skills they need.

Tax teams should map out their strategic priorities and identify what tasks are higher value or important to manage risk. A close look at their talent often reveals that many people are spending too much time on low-risk and low-value compliance tasks, but insufficient time on the enterprise-wide agenda.

Many companies have embraced strategic outsourcing arrangements, such as tax managed services, for specific compliance and planning areas where the tax function lacks technical and industry know-how. With a broader breadth of resources, tax team members can concentrate on higher value work that can yield more measurable benefits.

This type of connected relationship can not only generate efficiencies and happier tax staff but often yields opportunities for deeper analysis into complex tax areas. There are many examples of this, such as team members identifying industry-specific credits and incentives that help the company pay for certain strategic investments, or even unexpected tax costs relating to supply chain shifts.

Start with the future and work backward

Strategic alignment of the tax operating model starts with identifying practical outcomes and identifying those tax KPIs that can bring measurable benefits. Here’s how you can begin.

  • Assess the gap between current and future tax capabilities to start candid conversations among a broader group of stakeholders within the organization.
  • Reimagine processes from an enterprise-wide perspective, rather than just the tax function separately.
  • Reposition discussions with the C-suite, especially the CFO, COO and CIO, to understand the strategic vision of the company to help align tax strategies accordingly.

Finding the right tax operating model can be different for every company. But what’s often consistent is that tax has levers across the enterprise to contribute meaningfully to cost-reducing initiatives, strategically redeploy resources and reduce regulatory risk. Many companies have historically taken a reactive approach to tax. Beginning with the future in mind and working backward can help you build a foundation that’s set to reap recurring benefits for years to come.

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