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Product development and engineering services
Product companies strive to meet changing consumer preferences, market dynamics, and competitive price points in ever quickening product life cycles. Product performance benefits are in increasing demand, as traditional products evolve into enhanced, ‘smart’ products across more categories.
PwC’s product development consulting and engineering team helps companies capitalize on opportunities while proactively addressing new product challenges. We combine strategic insights, operational best practices, and cutting-edge technologies to spark innovation, accelerate development, and optimize product launches.
What are PwC’s product development and engineering services?
- Innovation, product and portfolio strategy
- Digital enablement, people, and governance
- Connected hardware and IoT engineering
- Software, data, AI engineering, and cybersecurity
Innovation, product and portfolio strategy
Our team helps businesses across the spectrum of product development needs from strategy to execution and enablement to set the foundation for success. We do so while balancing the cost / benefit tradeoff and optimizing financial results and product performance however we can. Key offerings include:
- Innovation and product strategy: Define paths to more profitable growth, from core product development to radical business innovation. Identify emerging opportunities and align product strategies to meet evolving customer and consumer needs, incorporating your data-driven research, R&D capabilities, and go-to-market strategies.
- Product and portfolio complexity management: Optimize product and offering portfolios by eliminating unnecessary or low-performing products and reducing operational complexity. Refocus on Design to Value to identify high-value areas that align with market needs. Adopt product platforming through component standardization strategies to accelerate velocity in product launches and improve efficiencies across the product lifecycle.
- Monetization and GTM strategy: Achieve value propositions to drive growth and profitability utilizing new pricing and service models.
- Global footprint optimization: Optimize innovation and R&D footprint for access to markets, ideas, and talent, and for cost and tax efficiency.
Digital enablement, people, and governance
We’ll support your digital engineering journey by driving end-to-end transformation. This includes optimization of data, systems, and tools, and delivery of out-of-box accelerators and tailored solutions to meet your needs. Key offerings include:
- Product lifecycle management (PLM), product and portfolio management (PPM), and application lifecycle management (ALM) tools: Develop a cohesive digital engineering vision, strategy, and roadmap across the enterprise. Evaluate tool maturity, integrate new capabilities, and create a digital thread across systems to improve cross-functional operations.
- Digital product workforce upskilling: Create and implement a plan to attract, recruit, train, develop, and retain a workforce that is ready and able to operate in a digital environment.
- Operating model design: Establish the resources, organization, processes, and metrics to support innovations.
- Technology transfer & launch readiness: Create and execute smooth competency transfer processes and product launch plans.
- Governance, risk, and controls: Define clear decision-making structures and implement proper controls needed to ensure compliance, mitigate risks, and enhance accountability.
- Regulatory compliance pathway: Outline clear pathways to meet changing regulatory requirements, reducing risks while enabling rapid product deployment.
Connected hardware and IoT engineering
PwC provides full-scale product development services from concept and design through to manufacturing and post-launch optimization. We bridge capability gaps and enhance existing engineering resources to develop smart, secure, and scalable connected products. Our offerings include:
- Integrated engineering disciplines and design: Full-scale product development services across multiple engineering disciplines (e.g., mechanical, electrical, firmware, audio) with seamless integration across digital and physical environments.
- Product architecture and industrial design: Create and refine design concepts and high-level architecture based on user feedback regarding performance, usability, and aesthetic appeal.
- Prototyping build, test, and validation: Build and refine product prototypes based on rigorous testing to validate performance, reliability, and compliance of components and assembly processes.
- Model-based engineering simulation: Deploy tools, methods, and expert support to enable engineering simulation capabilities, accelerating product development and managing component and system complexity effectively.
- New product introduction: Align product development, supply chain, and operations teams to bring new products to market efficiently.
- IoT network deployment: Implement IoT-powered sensors and connectivity solutions to facilitate seamless communication, real-time data exchange, and continuous monitoring.
- Design to value: Optimize product value through design decisions balancing strategy, cost, and customer needs.
- Product teardowns and should-cost: Use systematic teardown analyses to uncover component efficiencies, optimize design choices, and align product cost with value.
- Post-launch product optimization: Continuous improvement of products after deployment for performance monitoring, software updates, and hardware refinements.
Software, data, AI engineering, and cybersecurity
We help organizations build and secure cutting-edge connected products and digital solutions, whether for internal operations or external customer needs. Our offerings include:
- Firmware engineering and integration: Create and maintain embedded software solutions that power connected devices and drive hardware functionality.
- Data engineering: Build robust pipelines and data architectures that enable advanced analytics and AI-driven decision-making.
- AI engineering and analytics: Utilize machine learning and AI techniques to extract insights, automate processes, and drive competitive advantage.
- Infrastructure engineering: Develop secure, high-performance infrastructures—on-premise, cloud, or hybrid—to support demanding digital workloads.
- Platform architecture: Design secure and adaptable technology ecosystems that enable interoperability, agility, and a seamless digital transformation.
- Cloud native build: Develop and deploy scalable high-performance applications (e.g., serverless computing, DevSecOps integration) optimized for cloud environments.
- User experience development: Deliver intuitive interfaces and user journeys that align with customer needs and streamline workflows.
- DevSecOps engineering: Unify security, development, and operations to minimize risk, accelerate releases, and foster a culture of continuous improvement.
- Cybersecurity: Build comprehensive and customized cyber technology and operations transformation strategies to integrate security capabilities across your entire ecosystem.
- Business apps tech stack: Design, build, and integrate modern applications that drive operational efficiency and scale with business needs.
- IT operations and service platforms: Implement platform-based approaches to streamline IT operations, automate service delivery, and enhance reliability.
Artificial Intelligence Software EngineeringCybersecurity, Risk & Regulatory
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Contact us
Russell Rasmus
Lead - Product Development, Manufacturing and Connected Products & Solutions Advisory, PwC US
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