PwC and Adobe

Trust is the currency of modern B2C and B2B customer experiences. Adobe Experience Cloud is the technology at the heart of building that trust. PwC helps companies deliver trust with our Business, eXperience, and Technology (BXT) approach to digital and marketing transformations.

Build trust in every experience

As a global Adobe Platinum Solution Partner with specializations in Real-time CDP, Marketo Engage and Experience Manager - Sites, we help turn customer trust into sustainable business outcomes and improved ROI. PwC’s digital transformation approach and knowledge, coupled with Adobe Experience Cloud, help deliver those experiences and build trust.

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Accelerate your marketing transformation

PwC solutions enabled by Adobe Experience Cloud

Transform end-to-end content lifecycle processes to help maximize marketing agility and speed to market.

Unlock key insights to drive business decisions and optimize marketing spend.

Automate marketing campaigns and optimize collaborative processes.

Meet the customer in their channel of choice to help simplify the buying journey.

A data-driven approach centered around the idea that trust is earned or broken with every experience.

Build a strategy that lasers in on customer expectations, while weaving in your company’s capabilities and values to drive customer attraction.

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Turning insights into action, quickly

Customer Link

The integration of Customer Link, a PwC Product, and Adobe Experience Platform (AEP) provides a unified view of customer data. This includes attributes from online and offline first-party data, pre-integrated third-party data, enhanced insights and pre-built or customized customer journeys for omnichannel experience activation.

Customer Link, PwC’s customer data platform solution, helps combine your data with PwC’s third-party data to build a 360-degree view of your customers. This allows CMOs and their marketing teams to create more personalized experiences with unmatched customer data insights to help drive higher engagement.

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Turn your customer data into smarter action with Customer Link and Adobe Experience Platform

Collaborative Work Management

PwC’s Collaborative Work Management (CWM) solution reduces the process inefficiencies often found in an increasingly complex marketing function. By leveraging CWM, enterprise users have the ability to create personal and team workspaces, interact with internal and external users and collaborate on digital artifacts, identify workload requirements and capacity, as well as allocate and track activities on work items. These capabilities enable innovative ways to stimulate and strengthen idea generation, facilitate campaign collaboration, and elevate creative execution.

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PwC Collaborative Work Management for Marketers

Marketing's demands are evolving. PwC Collaborative Work Management and Adobe Workfront improves collaboration, speed to market and productivity. Learn more about how PwC can help your marketing organization be more agile, run faster and collaborate more effectively.

Lead management process

Buyer behavior is evolving at a record pace, and the experiences we deliver to clients across marketing, sales and service must evolve to meet growing buyer expectations. With buyers regularly giving out complex and insightful data signals, marketers have an opportunity to better harness these insights to lead customers down the funnel and drive better business outcomes. Traditional lead generation and scoring methodologies can fail to deliver the right insights of potential buyers' behaviors, create poor customer experience and cause misalignment between sales and marketing. PwC leverages the power of Adobe Marketo and CRM for a new approach to lead management that helps empower sales and marketing teams to build customer trust as well as deliver meaningful insight and greater value for the business.

PwC at Cannes Lions

June 17-21, 2024

Watch the replay of PwC's Customer Connections webcast

Attract to amaze: Evolving customer experience in an AI-driven world



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Phil Regnault

Phil Regnault

Principal, Adobe Alliance Leader, PwC US

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