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It’s that time of year again, when holiday festivities are incomplete without… travel. That’s true for almost half of all consumers (47%), in keeping with the last couple of years.
Before the 2021 holiday season, roughly a third of consumers took holiday trips. In 2021, holiday travel bumped up to around half the population; it has been holding steady ever since.
This year, continuing their summer travel spree, consumers are primed for holiday travel, despite lingering concerns about rising travel costs and the snarl of highways and airports.
The majority of travelers (71%) range from 17 to 44 years of age. And their overall holiday budgets are higher than the average consumer’s ($2,562 vs $1,530).
With the majority of travelers staying in state for holiday trips, automobiles are the mode of choice. Meanwhile, 46% will also board flights for out-of-state (45%) or international (8%) travel.
Approximately half our holiday travelers will use online booking sites, while a third will go directly to the travel provider. Branded hotels and family or friends are top choices for where they’ll stay.
Tech-savvy consumers — typically men between the ages of 17-40 — plan to use AI (65%), extended reality (48%) and the metaverse (44%) for holiday shopping and travel this year.
They welcome emerging tech to interact with customer service (57%), for gift recommendations (52%) and to buy products they’ve browsed or tested via metaverse platforms (39%). More than a third (36%) prefer mobile payment.
For now, emtech is largely the domain of an early-adopting vanguard. However, almost 40% of consumers told us they either don’t know enough about these options or would consider using them in the future — a group primed to learn more.
As wanderlust endures, brands have an opportunity to re-engage returning customers and woo new ones with can’t-turn-down offers. How can you lock in loyalty?
For brands seeking to drive customer loyalty, the holiday season brings good tidings.