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Business Model Reinvention

Reinvent your business model and meet the future

In our 2024 CEO Survey, 97% of global CEOs have taken at least some steps to change how they create, deliver and capture value. But are they spending enough time on business strategy and creating value? Many tell us no.

Doing what you're doing today isn't going to get you where you need to go tomorrow. Move beyond optimizing and get into the business of reinvention. Identify new sources of growth and find ways of making money—differently. From shaping and structuring new offerings to building new products that quickly test market viability to managing new operating models, it's time to move from functional excellence to new business value.  

Business model reinvention is how your business radically transforms how it creates, delivers and captures value.

According to US CEOs in our 2024 CEO survey, the top three triggers driving reinvention are technological change (57%); changes in customer preferences (45%); and regulation (39%). What's your game plan for the future? Between facing near-term challenges while also needing to capitalize on long-term mega trends - yes, you need the blueprint, but you also need to make it real. Go from saying to doing with new perspectives and a proven approach that can take you from strategy to execution to operation to build and build trust along the way.

Lead disruption or get left behind.

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Press play: What is business model reinvention?

Geared for unstoppable reinvention

Wherever you are on your journey to innovation and growth, we are here to help. Using PwC’s business model reinvention framework, we collaborate closely with organizational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organization reinvent your business model, radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real. 

PwC Pulse Survey: Finding opportunity in reinvention

In the current business environment, US companies need to transform — repeatedly and holistically — or risk falling behind.

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Why is business model reinvention essential?

CEOs say so. According to PwC’s 27th Annual Global CEO Survey, 45% of global CEOs do not believe their business will be viable in a decade without transformation—up from 39% in 2023. In today's rapidly evolving market, it's crucial for businesses to adapt and innovate.  

With our broad and deep capabilities, we provide comprehensive, end-to-end solutions that are also tailored to specific industries, ensuring our clients receive maximum value and success. We have 5 types of business model reinventions that we’re focused on:

The end-to-end transformation of traditional products and assets to an on-demand subscription or consumption-based service model to change business from “one-and-done" customer interactions to recurring customer relationships

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Software-enabled assets that users can interact and transact with without requiring a physical form, allowing organizations to expand their addressable markets, better customer experiences and gain more customer loyalty

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Transitioning analog or digital products into connected physical products to enhancing customer experiences and gathering valuable data for personalized marketing and product development

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Engage in an ecosystem/platform play to unlock new revenue streams, increase valuation, drive increased customer loyalty and increase business agility

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The creation of new channels to effectively engage new and existing customers to increase control over distribution, reduce costs and provide direct access to customers

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Meet the team

Mohamed Kande

Vice Chair - US Consulting Solutions Leader & Global Advisory Leader, Washington DC, PwC US

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Tyson Cornell

Incoming PwC US Advisory Leader, PwC US

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Venky Jayaraman

Partner, PwC US

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Matt Duffey

Partner, PwC US

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