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Consumer preferences and behavior are ever-changing, and global volatility and economic uncertainty are often challenging businesses to reimagine their services and operations. For industries such as retail, consumer packaged goods, hospitality, travel, transportation, and logistics, these shifting circumstances typically require custom solutions and trusted guidance. Organizations should have an industry-leading digital strategy so they can stay competitive, connected and agile.
PwC and Microsoft work together to help your business address today’s challenging issues. From helping facilitate business transformations to scaling the adoption of new ways of working, our award-winning Microsoft team of more than 9,000 global-certified Microsoft consultants and engineers help clients around the world grow, adapt, and better understand their customers and a workforce consisting of humans and increasingly intelligent systems . With the power of cloud technology, user-friendly business applications, analytics, AI and more, Microsoft delivers innovation to help businesses enhance their existing resources as well as pursue new opportunities including business model reinvention.
59% of consumer markets leaders plan to invest in new technologies over the next 12–18 months
A trusted collaborator for consumer-facing organizations
We look at strategy from various angles: the business perspective, customer experience, workplace applications, operations, supply chain, and technology, among others.
Our experience in accounting, tax, and advisory can help drive solutions to common and emerging business challenges.
We use deep industry knowledge to help organizations stay ahead of trends and respond to risks.
Our experienced team of engineers can bring a holistic approach to your business strategy, supporting you with tech-powered solutions to help navigate complexity and accelerate breakthrough outcomes.
A way forward with Microsoft solutions
Azure
Azure supports the data and AI capabilities, digital and app innovation, security, and infrastructure needs of your business, helping give you the tools you need so you can plan and transform.
Business applications
Business applications by Microsoft Dynamics 365 and Power Platform use a low-code approach to help deliver high-value outcomes, including custom dashboards and automated reporting.
Cybersecurity solutions
Cybersecurity solutions can help businesses respond to cyber threats, enhance supply chains, and protect sensitive data as operations and customer experiences become increasingly digitized.
Data analytics
Data analytics support critical insights into customer behavior and innovation with AI , so they can empower you to modernize your data usage and create personalized experiences.
GenAI (generative AI)
GenAI is a top strategic priority for consumer-facing companies in the next three to five years, and tools from Azure OpenAI Services are ready to help you streamline back-office processes, automate customer support, and improve productivity.
Legal technology
Legal technology can help your business operate strategically, and our Cloud for Legal — enabled by Microsoft Azure, Data Lake Storage, Cognitive Services, Power BI and Power Platform — can combine advisory with efficiency.
Smart venues
Smart venues can help you visualize the future of business by simulating product designs, helping reduce risk with digital twins, and planning more sustainable operations.
Tax
Tax departments are contending with new regulations, and our Cloud for Tax solution uses state-of-the-art Microsoft technology to stay current and extract more value from your business data.
Sustainability
Sustainability has become an increasingly urgent business priority, and we deliver targeted technology solutions and data-driven insights to help you plan your climate actions, measure progress, comply with regulations, and create value.
Helping consumer businesses maintain an edge
PwC brings trust and experience to its work with Microsoft technology to help deliver strategic end-to-end solutions for consumer markets organizations. Our team advises global clients on ways to use Microsoft technology for innovation in business transformation, tax, sustainability, and more, helping them implement, manage, and operate the services that can help lead to enduring outcomes.
We help industry leaders accelerate business, using our knowledge of the consumer markets landscape to determine better solutions for building key capabilities and managing current and future risks. PwC connects clients with trusted Microsoft technology so they can reinvent their business models, including low-code business applications, operational tools, and security-focused approaches to data needed to pivot when the world changes.
Our approach to advisory and technology can help give retailers, manufacturers of consumer goods, hotel and travel, transportation and logistics providers, and others the perspective and tools so they can drive business value, profitability, efficiencies and growth. Microsoft technology makes it possible — and PwC makes it personal.
The state of consumer markets
AI is giving the public new ways to shop and book travel, and chatbots and other emerging technologies offer consumers unprecedented assistance and convenience. Meanwhile, analytics are providing businesses with new perspectives on brand loyalty and consumer behavior. Consumer markets companies are seeking ways to respond to industry changes and reinvent their business models by managing costs strategically and sustainably, building more resilient supply chains, and implementing responsible-sourcing practices. For these organizations to transform themselves and thrive, they should have the right technology — and the right guidance.
PwC strives to stay ahead of trends, exploring and enhancing strategies for generating value, reducing risk, and improving customer and workplace experiences. Using Microsoft–based solutions, PwC has enabled companies to get more from their data and systems so they can increase productivity, enhance connectivity and their portfolios, operationalize AI usage, and engage in sustainable business transformations.
What can PwC and Microsoft do for your business?
Learn how consumer markets businesses are innovating and excelling.
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