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Adobe Summit is where marketing leaders and creators come together to discover opportunities for growth and development; preparing them for the future of experience-led growth for business. As a diamond sponsor, we will demonstrate how PwC and Adobe can help your business deliver memorable experiences, improve marketing operations and increase ROI for value realization. We believe trust is at the heart of customer experiences and we help companies deliver trust with our Business, eXperience, and Technology (BXT) approach to digital and marketing transformations. Join us in Las Vegas for an opportunity to connect with us to learn ways to build trust and explore how marketers can partner with the C-Suite and the Board to reinvent business models.
Explore our events
Stay tuned for updates as we continue to add times, dates and more PwC-hosted events and sessions!
If you are interested in joining us for any of our events, please reach out to your PwC contact for more information.
- Adobe's CMT Welcome Reception
- Client Appreciation Happy Hour
- Adobe Summit Roundtable: The Modern Data Architecture Imperative within the rising impact of Agentic AI
- A-List Experience: Adobe’s Night of Networking at Madame Tussauds
- PwC's Reception at Electra Cocktail Club
- Financial Services Appreciation Happy Hour
- Live Webcast: Why Giving Up Control May Be the Next Way to Get Ahead
Adobe's CMT Welcome Reception
Monday, March 17 | 6:00 PM – 8:00 PM | Flight Club
Join us in celebrating Adobe’s welcome reception for the Communications, Media, and Travel sectors. Kick off the festivities with Adobe and PwC at Flight Club, nestled inside Las Vegas’ iconic The Venetian. Enjoy an inviting atmosphere with upscale food, drinks, and the unique thrill of Social Darts. To attend, please contact your PwC or Adobe representative.
Client Appreciation Happy Hour
Tuesday, March 18 | 4:00 PM – 6:00 PM | PwC’s Experience Center in Stella Studio
Join us for a drink and light bites in Stella Studio to wind down and share insights from the first day of Adobe Summit. Interested in joining? Complete the form at the bottom of the page.
Adobe Summit Roundtable: The Modern Data Architecture Imperative within the rising impact of Agentic AI
Tuesday March 18 | 4:00 PM – 5:30 PM | Juliet at the Venetian Casino Floor
AI adoption is happening faster than ever. In financial services marketing, firms have been leveraging AI-driven use cases to enhance personalization and drive efficiency. However, with the emergence of Agentic AI, these use cases are becoming even more pervasive, requiring interconnected capabilities across functions to scale effectively.
For marketers, this shift makes building a strong, Modern Data Architecture a top priority to elevate and expand existing initiatives. Join us for an insightful panel discussion where we will explore the key decision points in designing a Modern Data Architecture that supports the next generation of AI-driven marketing strategies.
Speakers:
Frank Hong, Head of Wealth Management Marketing Technology, Morgan Stanley
Raghu Vasu, Head of Marketing Technology and Digital Transformation, Citi
Ravi Kumar, Chief Digital Officer, First Citizens Bank
Roberto Hernandez, Partner, Customer Transformation and AI, PwC
Naresh Chaudhary, Director, Customer Transformation and AI, PwC
Nina Caruso, Senior Manager Product Marketing- Real-Time CDP, Adobe
A-List Experience: Adobe’s Night of Networking at Madame Tussauds
Tuesday, March 18 | 6:30 PM – 9:30 PM | Madame Tussauds
Join Adobe and PwC for an unforgettable evening of networking, entertainment, and iconic moments at Madame Tussauds Las Vegas. Mingle with fellow industry leaders over handcrafted cocktails and gourmet bites while exploring interactive exhibits—from belting it out with Elvis to striking a power pose with a superhero.
Don’t miss this unique chance to connect, celebrate, and experience the magic of Madame Tussauds in true Vegas style.
PwC's Reception at Electra Cocktail Club
Tuesday, March 18, 2025 | 9:30 PM – 12:00 AM | Electra Cocktail Club
Join us for a night cap Tuesday evening as we take over Electra Cocktail Club on The Palazzo Casino Floor. Unwind after a day of sessions and activities to connect with your peers in a vibrant setting. Whether you're looking to expand your network or simply enjoy a refreshing cocktail, this reception promises a memorable evening.
Interested in joining? Complete the form at the bottom of the page.
Financial Services Appreciation Happy Hour
Wednesday, March 19 | 4:00 PM – 6:00 PM | PwC’s Experience Center in Stella Studio
Join PwC and Adobe for an exclusive happy hour for financial services organizations during Adobe Summit. This pre-Sneaks event is the perfect opportunity to connect with fellow professionals in banking, insurance, wealth management, and fintech while enjoying great food and drinks in a relaxed atmosphere.
Live Webcast: Why Giving Up Control May Be the Next Way to Get Ahead
Thursday, March 20 | 10:00 AM – 11:00 AM PST
A quiet, but powerful shift is reshaping how brands connect with their customers. The brands winning today are the ones smart enough to let go – to shift from controlling to orchestrating, from owning every touchpoint to building the right ecosystem that works for them.
Join us as we air live from Adobe Summit on March 20 for our webcast, Why Giving Up Control May Be the Next Way to Get Ahead, and hear how marketing, customer experience and technology leaders will explore the new era of customer experience—where success isn’t about holding on tighter but about aligning the right partnerships to create unforgettable experiences.
The future of customer experience won’t wait – will you be ready?
Check out our sessions
Experience the excitement of Adobe Summit 2025, and discover unique opportunities to learn, connect, and innovate in this unparalleled global event.
- Lunch and Learn | Creating Pharma-Compliant Market-Ready Content Powered by GenStudio
- The Invisible Advantage: Strategic Reinvention for Market Expansion & Growth
- Chaos to Clarity: Work Smarter, Learn Faster with PwC & Adobe
- Lunch and Learn | Unleashing AI: Transforming Personalization and Content in the Consumer Markets
- The Future of End-to-End Pharma Content Management
- AI-lice in Marketing Wonderland: Finding Clarity with AI
- Martech Guide to Building a Foundation of Trust [S504]
Lunch and Learn | Creating Pharma-Compliant Market-Ready Content Powered by GenStudio
Tuesday, March 18 | 11:45 AM – 1:00 PM | PwC’s Experience Center in Stella Studio
Join us for a lunch and learn where we will unveil GenStudio for Performance Marketing tailored specifically for the pharma industry. Discover how our AI-enabled Medical, Legal, and Regulatory Review (MLR) solution streamlines the creation of market-ready content, meeting the industry's demand for content that is both personalized and compliant. Do not miss this opportunity to gain insights from our PwC, AbbVie, and Adobe panelists.
Speakers:
- Tyler Jorgenson, Partner, Customer Transformation, PwC US
- Hironmay Basu, Director of Products for GenStudio, Adobe
- Megan Schickedanz, Lead Director Marketing Operations, AbbVie
The Invisible Advantage: Strategic Reinvention for Market Expansion & Growth
Tuesday, March 18 | 1:00 PM – 1:50 PM | Delfino 4001B
45% of global CEOs doubt their business will survive the next decade without significant reinvention—up from 39% in 2023. What if the biggest growth opportunity isn’t about working harder, but thinking differently? In today’s hyper-competitive landscape, the businesses that challenge convention and redefine their models are the ones that dominate.
This insight-packed session uncovers bold, strategic moves to break through the noise, deepen customer connections, and build a business that thrives. Our expert panel will explore the next frontier of reinvention, from high-impact growth frameworks to new revenue models and transformative product strategies for long-term success.
You’ll leave with:
Eliminate strategic blind spots that hinder growth.
Master next-gen business models to future-proof your company.
Leverage data & market intelligence for smarter, faster decisions.
Transform customer relationships into lasting value.
Speakers:
- Samrat Sharma, Transformation Leader, PwC US
- Nitin Ahuja, Senior Director, Technology Strategy (MarTech, CX & AI), Verizon
- Nick Primola, Executive Vice President, Association of National Advertisers (ANA) and Head of CMO Growth Council
- Max Cuellar, Global Marketing CoE Leader, Adobe
- Karthik Ramachandran, Managing Director R&C, Chief Go-To-Market & Strategy Officer, Adobe
Chaos to Clarity: Work Smarter, Learn Faster with PwC & Adobe
Tuesday, March 18 | 6:00 PM – 6:30PM | Community Pavilion Discovery Theater
Enterprises are moving faster than ever—so why do work and learning still feel so slow? Disconnected workflows, inefficient approvals, and outdated training are costing your business valuable time. It’s time to break free. Join PwC and Adobe as we uncover how leading enterprises are transforming work management and workforce enablement.
Speakers
- David Vano, Director, Customer Transformation, PwC US
- Jenna Loos, Director, Customer Transformation, PwC US
- Peter Schwartz, Director, Customer Transformation, PwC US
Lunch and Learn | Unleashing AI: Transforming Personalization and Content in the Consumer Markets
Wednesday, March 19 | 12:15 PM – 1:15 PM | PwC’s Experience Center in Stella Studio
Are you looking for real examples of AI-driven personalization and content management strategies that have worked in Consumer Markets? If you answered, yes, or if you just want a free lunch, join us for an engaging lunch and learn where you will discover real world innovative examples that showcase how AI can revolutionize customer experiences to drive deeper connections. Not only will you hear from PwC, and Adobe, but you'll also get to work with peers to collaborate and learn from each. Sign up now to dive into how leveraging AI to transform personalization and content initiatives can unlock growth and revenue.
Speakers
- Fergie Chen, Director, Customer Transformation, PwC US
- John Rolston, Partner, Adobe Alliance Consumer Markets, PwC US
- Hannah Elsakr, Founder, Firefly GenAI for Enterprise, Adobe
- Roger Gerdes, CEO and Founder, IncluudSoft
The Future of End-to-End Pharma Content Management
Wednesday, March 18 | 3:30 PM – 4:30 PM | Marco Polo 802 | Level 1 | The Venetian
Join us for a Roundtable discussion in the CBC room at the Venetian! We have designed a pharma-specific approach enabled with Adobe to streamline the end-to-end content lifecycle, addressing the unique industry needs for personalized but compliant content. We're excited to facilitate a dynamic discussion between Marketing, Medical, and Digital leaders and share key insights we've gleaned from experience on-the-ground with clients.
Speakers:
- Tyler Jorgenson, Partner, Customer Transformation, PwC US
- Tory Smithe, Head of Digital Strategy, Adobe
AI-lice in Marketing Wonderland: Finding Clarity with AI
Wednesday, March 19 | 4:00 PM – 4:50 PM | Delfino 4001B
Step into Marketing Wonderland, where customers like AI-lice navigate a maze of overwhelming choices, generic content, and disjointed experiences. How can AI transform this chaos into a seamless journey? Join PwC and marquee clients as we explore how Adobe’s AI-powered tools—Firefly, Sensei, AI Assistant, and Dynamic Chat—alongside third-party AI like OpenAI, Anthropic, and Writer can revolutionize personalization, content creation, and customer engagement. Through real-world success stories, we’ll uncover how leading brands are using AI to create intuitive, hyper-personalized digital experiences that drive results. Don't get lost in Wonderland—discover how AI makes sense of the madness and turns curious customers into loyal advocates. Register now to find your way!
Speakers:
- Phil Regnault, Principal, Adobe Alliance Leader, PwC US
- Roberto Hernandez, Principal Customer Transformation, PwC US
- Kevin Chung, Chief Strategy Officer, Writer
- Carly Boord, Sr. Manager, Product Management - Contextual Experiences, T-Mobile
- Vaish Srivathsan, Head of Business Strategy and Operations, GenStudio & Firefly Services, Adobe
Martech Guide to Building a Foundation of Trust [S504]
Thursday, March 20 | 10:30 AM – 11:30 AM | Zeno 4610
Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit grounded on building a first-party data strategy with governance, privacy, and security at the forefront.
Speakers:
- Jon Swerling, Portfolio Marketing Leader, PwC US
- Elizabeth A Sexton, Director of Product Mangement, Adobe
Connect with us at PwC’s Experience Center and Lounge
Whether it’s your first Adobe Summit, or you’re a conference veteran, our lounge is a place to escape the hustle and recharge, so you can get back to experiencing Summit with refreshed knowledge, excitement and new perspectives.
PwC will transform the Stella Studio at the Palazzo to bring you an experience like none other. Stop by to network, learn, enjoy bites and more. Stay tuned for activities including lunch and learns, happy hours, and more that will be hosted in Stella!
Complete the form below to let us know you’re interested in connecting.
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