Business Model Reinvention

Reinvent your business model and meet the future

Geared for unstoppable reinvention

Wherever you are on your journey to innovation and growth, we are here to help. Using PwC’s business model reinvention framework, we collaborate closely with organizational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organization reinvent your business model, radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real. 

PwC Pulse Survey: Finding opportunity in reinvention

In the current business environment, US companies need to transform — repeatedly and holistically — or risk falling behind.

Why is business model reinvention essential?

CEOs say so. According to PwC’s 27th Annual Global CEO Survey, 45% of global CEOs do not believe their business will be viable in a decade without transformation—up from 39% in 2023. In today's rapidly evolving market, it's crucial for businesses to adapt and innovate.  

With our broad and deep capabilities, we provide comprehensive, end-to-end solutions that are also tailored to specific industries, ensuring our clients receive maximum value and success. We have 5 types of business model reinventions that we’re focused on:

The end-to-end transformation of traditional products and assets to an on-demand subscription or consumption-based service model to change business from “one-and-done" customer interactions to recurring customer relationships

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Software-enabled assets that users can interact and transact with without requiring a physical form, allowing organizations to expand their addressable markets, better customer experiences and gain more customer loyalty

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Transitioning analog or digital products into connected physical products to enhancing customer experiences and gathering valuable data for personalized marketing and product development

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Engage in an ecosystem/platform play to unlock new revenue streams, increase valuation, drive increased customer loyalty and increase business agility

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The creation of new channels to effectively engage new and existing customers to increase control over distribution, reduce costs and provide direct access to customers

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Meet the team

Mohamed Kande

Vice Chair - US Consulting Solutions Leader & Global Advisory Leader, Washington DC, PwC US


Tyson Cornell

Incoming PwC US Advisory Leader, PwC US


Venky Jayaraman

Partner, PwC US


Matt Duffey

Partner, PwC US


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