Generative AI

Transform the future of business and lead with trust

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Generative AI

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PwC is accelerating investments in technology, industry collaborations, training and in the services we offer to clients — all the areas that have already made us a generative AI leader. Our unique approach to bringing generative AI to businesses is rooted in building trust and delivering outcomes. They serve as the core to our lab-based innovations, the real-world generative AI solutions that we deliver to clients and our active participation in the forums that are helping shape the future of responsible AI.

“With GenAI leading the way, AI is poised to scale quickly, enable new business models and transform how work gets done.”

Source: Essential Eight Technologies

54% of companies have implemented GenAI in some areas of their business.Explore our 2024 AI Predictions

Make generative AI work for you

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Why GenAI matters for the C-suite


Your top generative AI job as a CIO is to take advantage of how this technology can scale far more quickly — and deliver faster ROI — than conventional AI. You can achieve this most effectively with an AI factory, an operating model tailored for generative AI.

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As CFO, you have two big tasks with generative AI: to help maximize your organization’s return on investment (ROI) and to transform your own function. To support the organization, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.

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To operationalize GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.

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Other senior executives

At PwC, we’re reinventing our business and workforce with the help of generative AI — and we’re instilling trust-by-design into our operations and those of our clients with our responsible AI toolkit. Based on our leadership in AI and our experience helping companies across all industries transform their businesses, here’s what every senior leader needs to consider. The goal is to use GenAI for greater productivity today and new business models tomorrow.

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Human-led and tech-enabled solutions that put generative AI to work

Our Products & Technology teams harness the power of GenAI in developing our solutions and have integrated generative AI capabilities into these technology solutions.

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